Did you know that an average business can spend up to $20,000 per month on PPC ads?
Of course, the clicks and conversions will depend on your industry. For example, if you sell refurbished computers, expect more people to click your ads than those looking for a new one.
The point is: Pay per click (PPC) can be an expensive marketing strategy, but it is also one of the most effective. If you are tired of paying for ads that drive no real results, PPC is the next strategic decision you need to employ.
Choosing the right agency is important. As a client, you want excellent communication and feasible results. For this reason, making the right match with your agency is very important.
Here are some tips on choosing the right PPC agency.
5 TIPS ON HOW TO CHOOSE THE RIGHT PPC AGENCY
1- Look For Companies WIth Positive Reviews and Clientele Lists
Reviews will help you narrow down your choices. A good PPC agency will have previous clients who are willing to vouch for them. And the best way to find out if they are really good is by asking these people directly or at least checking their online reviews. Their experience will determine if they delivered what they promised, how well it turned out, and what you can expect from them.
2- Ask For Their Clients And Referrals
Before signing the dotted line with a PPC company, check if your preferred niche is one of their previous clients. This is where references come in – ask if they can refer you to someone who already used their services and how it went for them, then ask that person directly.
Reputable companies should have no problem giving you a list of their past and current clients, along with the client’s contact details if they are permitted to share it.
3- Find out If Your PPC Agency Has Experience In Your Industry
It might seem like having someone who knows nothing about your niche is better than having someone familiar with it. Unfortunately, newbies will do more harm than good because they are not knowledgeable enough to give you accurate insight about what works and what doesn’t in your market. They will end up spending money on ads that won’t bring the right type of traffic.
4- Check If They Use State-of-The-Art Technology
Your PPC campaign is only as good as the technology that runs it, so you have to determine if your agency uses cutting-edge tools. The right tools will help improve your campaign’s performance by making it faster and more efficient, which means higher profits for you.
5- ASk About Their Key Methodology
A good PPC agency will have a straightforward marketing methodology. They should be able to explain how they work and what tools they use. If a company’s marketing strategy is vague or if it involves black-hat techniques that violate Google’s terms, then you might want to pass them up.
THE RIGHT DIGITAL MARKETING AGENCY
There are many things to look out for when hiring a PPC agency, so always do your due diligence before signing up. While it might be overwhelming, you’ll find the right company for the job by following these tips.
At Penguin Network, we practice all the tips above; that is why we know they work. We are a market-leading digital agency able to create a digital impact for your company. With Penguin Network, you won’t have to wonder if you made the right choice or if your marketing is actually working. We will provide you with real results, real growth, and real support.