Are you looking to establish a professional and trustworthy image for your medical business? Are you tired of your clients being confused by an unprofessional website or logo?
Imagine for a moment this scenario:
A mildly frightening horror story for most businesses:
Once upon a time, there was a medical clinic run by a doctor named Jane. Jane was a dedicated and skilled physician who had finally achieved her dream of opening her own clinic. She was excited to provide her patients with the best medical care and make a name for herself in the community.
One day, Jane decided that it was time to create a website and logo for her clinic. She had heard these were essential parts of a business and she wanted to make sure her clinic looked professional. She thought “I’ve graduated from medical school, how hard can a simple website and logo be?” Sadly, Jane would soon find out exactly how hard this could be.
And so, she picked up a pencil and a piece of paper, and started drawing. She drew a picture of a stethoscope, with a big smiling pill in the middle. She also added a syringe. She thought it looked amazing and decided to put it on everything from her new website to brochures to business cards.
However, when the day of the clinic opening came, Jane’s patients were confused and a little alarmed. They thought the logo was a picture of a poisonous clown, and they were not sure they wanted to seek treatment at that sort of clinic. They also couldn’t find her website or location since she’d not properly formatted them. Jane’s clinic was not doing well, and she couldn’t understand why. Unlike the logo’s pill, Jane was not smiling.
One day, a kind patient told Jane that her logo was not as professional as her service. In fact, the design was a little disconcerting! Perhaps it would help if she hired a professional designer to produce something less “clownish”.
Jane was embarrassed, but she took the patient’s advice and hired a professional logo and web designer. The designer created a beautiful, modern logo and site for the clinic–neither of which were at all alarming. Encouraged by the logo’s trustworthy design, many new patients contacted Jane for appointments, and the website could even be found on search engines!
The moral of the story is that hiring a professional designer can be as crucial for your business’ health as seeing a doctor for your own health. Avoid looking like a clown. Avoid having your business look like a clown. Learn from Jane’s mistake and eventual success: save yourself from the embarrassment and invest in a professional logo and website!
We’d love to help create a business image that accurately represents your clinic and appeals to your patients. Our team of professional designers can create a unique, custom logo and site that will set your business apart from the competition, establish trust and credibility, and convey the essence of your brand. Invest in your business and take control of your image with our professional design services.
Contact us today to schedule a consultation and see how our team can help take your clinic to the next level!
