Penguin Network

How Facebook Ads Help You Reach Great Employees Who Aren’t Job Hunting

When it comes to finding new employees, traditional recruitment methods like job boards, referrals, and career fairs are often used to attract individuals actively seeking new work. However, these methods may not reach the larger pool of candidates who are open to new job opportunities but perhaps don’t have the time to job hunt or are nervous that a new situation might be worse than their current one. This is where Facebook ads can make a difference. In this blog post, we’ll explore how Facebook campaigns can help you reach great team members who don’t know about the opportunity you offer and how these types of ads can be an effective tool for recruitment.

How to Optimize Your Website for Search Engines (SEO)


Search engine optimization (SEO) is the process of optimizing your website to rank higher in search engine results pages (SERPs). By improving your site’s SEO, you can attract more organic traffic to your site and increase your visibility among potential customers. In this blog post, we’ll explore some key steps you can take to optimize […]

How To: Successful HVAC Company Social Media Strategy

HVAC Social Media

Social media has become an essential part of any successful marketing strategy, and HVAC companies are no exception. With over 3 billion social media users worldwide, it’s the perfect platform to reach your target audience, build brand awareness, and engage with potential customers. In this post, we’ll explore how HVAC companies can create a successful […]

Roofing Marketing: How to Generate More Leads

roofing marketing

As a roofing contractor, you know that the success of your business depends on generating a steady stream of leads. However, with so much competition in the roofing industry, it can be difficult to stand out from the crowd and attract potential customers. That’s why it’s important to have a solid roofing marketing strategy in […]

Crafting a Compelling Political Slogan: Tips and Best Practices

political campaign

Political slogans are an integral part of any campaign, serving as a rallying cry for supporters and a way to differentiate a candidate from their opponents. Your political slogan will be the centerpiece to your political advertising campaigns. But coming up with a slogan that is both memorable and effective can be a challenging task. […]

Techniques for optimizing your website’s content for better search engine rankings

SEO Techniques

At Penguin Network, we develop websites for businesses from small mom-and-pop shops to politicians and large corporations. Here are a few of the techniques we use to help our clients rank their websites and get more clients/donors/followers: Optimizing your website’s content for search engines is a crucial part of any successful SEO strategy. Not only […]

Should I Hire a Professional to Create My Logo?

logo design

We’re often asked by our friends and clients (and friends who are also our clients) what they should do when getting a logo for their business. Because logos are often simple, as they should be, it can be tempting to go the cheapest route and make it yourself, or have your cousin’s nephew’s friend build […]