How does your business rank on Google? Is it high enough to bring in new customers? SEO is one of the most important aspects of digital marketing. It’s what makes people find your site through search engines like Google or Bing. Without SEO, your company might be invisible online, even if it offers great products or services!
It doesn’t take much effort to start doing some simple SEO adjustments on your site that can have big results over time. The sooner you invest in making changes on how content is shared across media platforms, the sooner you will start to notice improvements.
With these tips for SEO best practices, you’ll be able to improve your ranking and get more exposure for your brand.
What exactly is on-page SEO? This means that you do your part to appear in Google search results, and it’s one of the most important parts of an effective algorithm for ranking web pages.
This doesn’t mean that Google (or any other search engine) can be tricked or manipulated by what’s on your webpage. What it does mean, however, is that you have to do what you can to explain what your site or blog post is about in terms of keywords and content that Google understands.
Keyword research helps you determine what people are searching for when finding information related to your business or your website. Knowing this information is critical because it allows you to speak directly to the most-likely-to-become customers and new leads.
We all know what a backlink is: it’s a link on another site that links back to yours. A new business might not be able to garner any backlinks right away, but over time, the number of backlinks that a site has comes to reflect its authority and relevance in Google’s eyes. As more people find your site from other sites, you will increase the rankings for search results!
Content is still king online. This means that if you want to be part of the digital marketing world, you need to have good content on your site! First things first: this doesn’t mean that you have to hire an expensive copywriter. Start with great keywords that are related to what your business or website is about. Then, make sure that others see these keywords through social media and web pages.
It’s not enough to just optimize your site; you need to know how it’s working! Make sure that you measure the success of your SEO efforts by checking metrics on Google tools, like Google Analytics. It can take time to make changes in terms of SEO, so remember to be patient as you wait for results to come in.
Get Top Results – Partner With The Experts!
More than 95% of searchers never go past page one, and 75% of the clicks go to the three top results. You want your content to be there! At Penguin Network, we can help build your business and ensure that your online presence is strong and ready to bring in new customers.
We are a digital marketing company that has spent years perfecting our understanding of Google’s formula. After all, it’s our job to make sure your website ranks on page one of Google, so you get more new customers and clients every day. Our team is ready and waiting to speak with you about helping increase sales through better online visibility!