No matter what industry you’re in, your campaigns need to be seen online if you’re looking to hire new personnel. With PPC campaigns, you can get your business in front of potential hires actively searching for a job opportunity in a business like yours.
PPC campaigns are a great way to pinpoint specific audiences. You can target by location, or even look at demographics such as age range, so that only people who fit into certain criteria will see your ads. That means more conversions for you! It also means that it’ll cost less, since only qualified people will see your ads.
Pay Per Click advertising can be divided into search and display ads. This last one includes ads such as videos, graphics, or paid posts commonly found on social media feeds.
With PPC, you must pay each time someone clicks on your ad link, and a job searcher is directed to your website. When these campaigns are properly planned and have adequate research behind them, you don’t have to worry about the price since the value of that visitor visiting your website will exceed the cost of the advertising.
Most Popular PPC Platforms
There are several options for employing pay-per-click marketing. However, many companies will utilize Google ads in their campaigns. This is because Google is the most popular search engine.
On the other hand, social media sites for advertising include Facebook advertisements, Twitter ads, Pinterest promos, LinkedIn advertising, and Quora adverts.
Social Media PPC
Social Media PPC refers to the ads that show up on social media. The great thing about these is that they can be targeted to specific groups, which makes it easier for recruiters to reach out to people that fit into the professional profile they are looking for.
Every social media platform is different; however, some general techniques can be used.
- Choose Your Audience
The first thing you’d want to do is define your audience. After you’ve figured out what your audience wants and what matters most to them, you can start making ad targeting selections. From there, you can choose where you want your advertisement to show on the chosen social media platform.
- Create High-Quality Ads
The quality of your ads says a lot about your business. If you want candidates to feel attracted to your proposal, make sure you include only the necessary information that you know will catch their attention. The better the copy and the visuals, the more social media and Google will like it and present it to your potential job seekers.
Keyword research offers you valuable information about what your consumers are searching for and what keywords the competition focuses on. A fast tip we have is to go after people who use terms related to your industry often.
- Optimize Your Landing Page
If your social media ad includes a CTA that will send the user to your landing page, this one has to be engaging enough for them to complete the conversion (in this case, through a job application). Make sure your page has only the relevant information about the job position.
Boost Your Job Applications With PPC
It’s no secret that PPC campaigns will help your recruiters get the results they need to keep on helping your company grow.
Penguin Network is committed to giving you results you’ve never seen before! Our experts can help your company with every aspect of the campaign, from keyword research and analysis to creating ads that work! You’ll love how easy it is to manage everything in one place.
From Google to Facebook and LinkedIn, your job ads will be all over the web and reached out by only the users who fit in best as potential candidates for your company, making life so much easier for your recruiters. Get started today!