SEO 101: What Is SEO & Why Is It Important?

SEO or Search Engine Optimization is a digital marketing strategy that uses different elements to significantly make your website more visible. It increases your traffic and the opportunities you have as a business to make your visitors into customers.

And Let me tell you something, it works.

SEO allows you to create brand awareness, build relationships with possible clients, and position yourself as a leading and trustworthy expert in your industry. Its practice increases non-paid, or organic, exposure in search engine results.

Search engine results pages, also known as SERPs, are composed of paid and non-paid content. Of all US searches, only around 2.8% of people click on paid advertisements. Since SEO controls the organic portion of the results, the most influential part, it becomes essential to marketing.

Search Engine Optimization is all about knowing what people are searching for online, the answers they are looking for, the words they’re using, and the type of content they want. To better understand what SEO can do for your business, here are a few reasons SEO is essential…


1- Visibility and Ranking

The number one function of SEO is to increase your visibility. This makes it easier for your possible customer to find you when they search for something you have to offer. Visibility is directly correlated to your ranking. The higher you rank on a SERP, the more likely people can see you and click on your website.

2- Web Traffic

A feature of SEO is increasing your online traffic. With effective SEO efforts, visibility and ranking rises. This allows you to be among the top five positions and ideally number one. More people are going to visit your site due to its availability and trustworthiness.

3- Customer Experience

SEO efforts will improve the usability of your site. Whether that is implementing a mobile version or the time it takes your website to load, customers will be more likely to stay and see what you have to offer. Making purchasing services and products user-friendly is key to improving your market share.


SERPs are tricky. You could be doing everything right, but if your SEO strategies are not constantly improving, you will not appear as a top choice. Here are some tips to help in your SEO efforts:

  • Make pages user-friendly, not SERPs-friendly.
  • Make your site and service/product trustworthy, high quality, and relevant.
  • Think about what makes your website unique, valuable, and engaging.


SEO is the way to achieve your business goals. Depending on your bandwidth and the complexity of your website, you could perform a little SEO yourself. However, if you are looking for exponential improvement in visibility, ranking, traffic, and customer experience, you should hire professionals.

Penguin Network specializes in digital marketing. We are experts in SEO management and manage your site’s content to ensure that your business’s website is easily findable by the clients you hope to connect with.

Every new client you receive is a win for us. Let us worry about your SEO management so you can reach your full potential.


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