SEO stands for Search Engine Optimization. It’s all about making your website more visible to search engines like Google or Bing. SEO not only allows you to get more visitors to your site but also the right visitors that are truly interested in what you offer.
Why is SEO important?
SEO provides long-term results through organic growth. The higher quality content you have on your site, the higher ranking with Google and other search engines you will get. This means that your website’s pages will continue to rank high for many years even if something new comes up (provided that you continuously add new content), as organic rankings are based on popularity and relevance, not just how many ad dollars you throw at them.
Why SEO provides long term results:
1) The more content you have the higher your site could rank. Google likes fresh relevant content and as such, they tend to rank sites that consistently update their pages higher than those who don’t. People tend to visit sites that provide fresh new content more often.
2) The higher quality links you have, the higher your site’s domain authority will be. Links are still one of the most important factors when it comes to domain authority and ranking well with Google, if not THE most important factor. It’s about not just how many but where those links come from. Sites linking to your website from all over the web show that your site is relevant and popular.
3) The more targeted keywords you get on your pages (where they’re supposed to be), the higher your site could rank. It’s important to use targeted keywords because this shows Google and other search engines what your topic is about and thus helps them determine how relevant your site is.
Penguin Network is a Digital Agency specializing in Search Engine Optimization (SEO), PPC (Pay Per Click Marketing), and Social Media Marketing. We offer our clients the best results with a hands-on approach, unparalleled customer service & support, and full transparency at all times to exceed their expectations.
With over 25 years of experience, we have made all the mistakes so you don’t have to. Let us show you what we excel at so that we can help your business grow a better future. At Penguin Network, we connect you to the most qualified clients. The ones you’d like to work with.