Facebook ads are a great way to reach your target audience. They’re relatively cheap, easy to set up, and can be managed from anywhere with an internet connection. Facebook ads allow you to promote anything that’s available on the site – from products and services, events, or even just simple information about what you do.
Follow These As Commanded
If you want to get the most out of your investment in Facebook Ads, you must follow these 10 commandments given by social media advertising experts:
1. Know Your Audience
All businesses are different, and so is every customer. You should have your audience segmented and identified before launching any ads. It is important to make sure that you are publishing your ads through the correct communication channels and are using appropriate and attractive language for your audience.
2. Write Compelling Ads
A compelling ad is a key to getting lots of clicks and generating new leads. Start with a headline that grabs the reader’s attention. Be sure your ad copy clearly explains what you’re offering, who it’s for, and why they should click on your ad.
3. Target Your Audience
You might notice your ad isn’t reaching the right people. It is not about just setting up a campaign and letting Facebook decide which audiences to send it to; you have to use the tools the platform gives you. Facebook has multiple targeting options allowing you to filter your audience according to location, age, interests, and even relationship status.
4. Include Social Proof
Social proof is when a business shows that they’re credible by highlighting what other customers have said about them. It’s a great way to build trust and increase click-through rates. Facebook allows you to include a 5-star rating on your ad, so make sure you get as many positive reviews as possible!
5. Use Images
This is one of the best ways to keep people engaged; users are all about graphic content rather than just words. If you’re selling something physical like a product or a service, you can use an image to show what it looks like.
6. Don’t Work Without A Budget
How much are you willing to spend on Facebook ads? If you’ve never done any advertising before, it can be difficult to estimate how much your ads are going to cost. It’s always better to choose a small budget initially so you can test the waters without spending too much.
7. Monitor & Optimize
If you want to get the most out of your ads, you need to constantly monitor and optimize them. There are a number of tools available such as Facebook’s own Analytics, that can help you keep track of how your ad is performing.
8. Try Different Ad Types
There are lots of different ways you can use Facebook ads to attract new leads, so think outside the box. Try showing an ad that talks about something related to your business instead of just directly selling.
9. Track Your Progress
Facebook has several features you can use to keep track of what’s working. The ‘insights’ tab is where you can find detailed information about your ad. It will tell you how many people saw it, how many of those people clicked on the link, and what percentage of people who clicked ended up buying your product or visiting your website.
10. Don’t Be Afraid To Experiment
Facebook is a great way to reach new customers and build relationships with existing ones, so get creative! Don’t stand back on experimenting with different types of ads and tools until you reach the results you desire.
We Can Help You with These Strategies
With so many features, it can be easy to get overwhelmed by the complexity of Facebook advertising strategies. Fortunately for you, our team at Penguin Network has vast experience and a proven strategy that will help ensure your campaign is successful.
At Penguin Network, we have connected hundreds of clients with thousands of new customers like you using this approach and producing thousands in real value! Does it sound like something you’d like to explore?